Titled Living Cities, Liveable Spaces: Placemaking & Identity, the 2017 edition of the Valletta 2018 international conference seeks to discuss and analyse the impact of rebranding policies and strategies on cities and the community members who inhabit or interact with these cities.

Taking cue from Valletta’s run-up to the title of ECoC in 2018, this conference analyses the effects of such branding and repositioning strategies by exploring research, policy and practical examples carried out by different researchers, academics, policy makers and cultural practitioners, and by combining policy and strategic aspects with practical, on-the-ground perspectives.